Your trusted partner in Greater China business

China Inroads is a boutique management consultancy firm, operating between Europe and Greater China. With 20+ years of experience in China business, we provide tailored strategic solutions to European companies at a crossroads with their Chinese subsidiaries or partners.

Your roadmap to success

Your business is unique. That’s why we always customise our approach to your needs, market conditions and goals.

What we do?

Provide high-level strategic guidance to management teams

Steer complex negotiations

Serve as your executive partner when it matters most

Build a strong China strategy with support from all stakeholders

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Our support, your success

Our tailored strategic solutions help you navigate the business landscape of Greater China effectively. Our services cover the fields of Advisory, Research, and Education, and can be combined to create the ideal support for your business needs.

Advisory

Navigate the complexities of the China market with tailored strategies, expert stakeholder management, and in-house advisory support. We help position your business for sustainable growth in a dynamic landscape.

Research

Gain critical insights with our comprehensive market research, risk analysis, and geopolitical monitoring. Stay informed on local developments to make confident, data-driven decisions.

Education

Empower your team with the skills and knowledge needed for cross-border success. Our workshops, executive coaching, and deep dive sessions prepare leaders to excel in the Europe-China business arena.

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Our Story

Founded by seasoned Sinologist Valérie Hoeks in 2010, China Inroads supports ambitious companies operating between the European and Chinese markets. Valérie has collected a team around her of seasoned experts in the fields of business strategy, research, legal and communications, stationed in Asia and Europe. They share a passion for problem-solving and understand the sensitivities of cross-border business like no other.

The team’s wide ranging expertise and experience ensure that, together, we can tackle any hurdles currently in the way of your business success. Learn more about our approach and how we can support your business.

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Client Stories

Discover what our clients have to say about their experiences working with the China Inroads team.

“Valérie Hoeks is a very pleasant business partner for Chinese accounts. She is competent, experienced, speaks fluent Chinese and can act swiftly and proactively.

She quickly comprehends complex issues related to working with Chinese partners and is a great advisor. This is true in real-time, in meetings in China, as well as in the Netherlands.

Valérie has a vast network in China which enables her to provide answers to highly specialist questions too.”

Rob FastenauFormer e-dean TU Delft

“With a declining demand and an increased supply from local air suspension suppliers, the pressure was high to revise our strategy for the Chinese market.

With Valérie as sparring partner, we prepared for various scenarios.

China Inroads, as an external party with extensive expertise, greatly helped us develop a fact-based strategy for our future in China.”

Richard SenffGM VDL Weweler Taishan

Your bridge to success in China

With China Inroads, crossing borders is just the beginning. Connect with our team to unlock new opportunities and drive impactful growth.