
What we do
Our team of seasoned advisors, strategically based across Asia and Europe, offers our clients a wealth of expertise spanning legal, accounting, tax, ESG, compliance, and strategy.
“With my legal expertise as a Dutch lawyer, coupled with my cultural background and decades of experience living and working in both the Netherlands and China, I thrive on helping clients navigate the complexities of the Asian market.
I firmly believe that success in the Greater China market requires leveraging all available tools. This belief led to the creation of EQ+, where we integrate our diverse kinds of expertise and resources. We expand our knowledge through collaborations with dedicated experts committed to finding the best strategies and solutions.
Partnering with Valérie Hoeks and her China Inroads Team has been a perfect match for the Equasia Group. Together, we combine our strengths to support all those we work with, ensuring they have the best foundation for success.”
I firmly believe that success in the Greater China market requires leveraging all available tools. This belief led to the creation of EQ+, where we integrate our diverse kinds of expertise and resources. We expand our knowledge through collaborations with dedicated experts committed to finding the best strategies and solutions.
Partnering with Valérie Hoeks and her China Inroads Team has been a perfect match for the Equasia Group. Together, we combine our strengths to support all those we work with, ensuring they have the best foundation for success.”

Joining forces with international experts
EQ+ is a joint venture of China Inroads and of Equasia Group: an expert consulting and business services firm based in Hong Kong, Shanghai and Singapore, consisting of both foreign and local experts and lawyers.
Client Stories
Our clients come from diverse sectors, united by a common ambition to succeed in China’s dynamic business landscape. Discover how they experienced partnering with EQ+.
“The combination of Choy as legal expert and Valérie with her strategic insights have added great value to our considerations how to optimise our China strategy.”
“EQ+ played a crucial role in helping us navigate the complexities of the Chinese market. The Risk Analysis gave us the clarity and direction needed to make informed decisions. We appreciated the dedication and problem-solving approach, which helped break down the vast topic of China into a manageable discussion. We’ve gained company-wide backing for our new strategy, putting us on a path towards a secure and prosperous future in China.”