EQ+ Strategy Partners

More than the sum of its parts, EQ+ forms a one-stop solution for our international clients. Our office in the Netherlands houses a range of international experts under one virtual roof – all well-equipped in solving your legal, strategic, and compliance challenges.

Navigating the complexity of Asian markets

Choy Yiu Chan and Valérie Hoeks founded the joint venture EQ+ to combine their strengths in the fields of legal and strategy. Residing in the Netherlands, we serve the European market with our wide range of legal and strategic services.

As a trusted strategy partner, we have since 2015 helped our international clients solve complex challenges that demand multi-disciplinary expertise. Together, we find a tailored solution to your unique situation and safeguard your business ventures in Asia.

What we do

Our team of seasoned advisors, strategically based across Asia and Europe, offers our clients a wealth of expertise spanning legal, accounting, tax, ESG, compliance, and strategy.

Strategy & Risk

We help you mitigate business risks and adapt your business to the evolving Asian market.

Corporate Advisory

We have all essential skills in finance, operations and tax to advise offices operating across borders.

Legal Services

We represent and advise clients in international matters with outstanding expertise in cross-border business.

Combining our strengths

EQ+ Strategy Legal Compliance Partners Team Choy Yiu Chan

Joining forces with international experts

EQ+ is a joint venture of China Inroads and of Equasia Group: an expert consulting and business services firm based in Hong Kong, Shanghai and Singapore, consisting of both foreign and local experts and lawyers.

legal & corporate

Hugo Muller

Hugo co-founded Equasia to help companies enter the Chinese market. Well-versed in the Asian market, he provides legal and corporate advisory for international clients, expanding their operations in Southeast Asia. Therefore, he recently opened offices for Equasia in Singapore and Vietnam.

ESG compliance

Paul van Brenkelen

Paul brings over 30 years of experience in sustainability, ESG compliance and corporate governance to our sister company EQOLOGIC®️. Paul has worked with many third-party service providers on global supply chain solutions, creating projects that reduce environmental and social impact across the world.

M&A & corporate

Zach Lichtblau

Zach has worked since 2005 in Shanghai as a business consultant and lawyer, garnering decades of know-how in M&A and corporate advisory. He is an Equasia co-founder and a partner at BNLS Law Firm (Shanghai), dedicated to helping international clients with legal issues in Greater China.

Client Stories

Our clients come from diverse sectors, united by a common ambition to succeed in China’s dynamic business landscape. Discover how they experienced partnering with EQ+.

Is your business at a crossroads?

Reach out to our team, we’re here to help.

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