Publications

Insightful stories and analyses of the business landscape today.

China Strategy Framework

Our China Strategy Workshop: helping tech founders integrate China into their startup roadmaps

• 3 minutes of reading

China is rapidly securing a leading position in key tech sectors, from batteries and advanced manufacturing to robotics, MedTech and novel foods. Aggressive state support combined with intense domestic competition enables Chinese firms to scale, iterate, and commercialise faster than many Western counterparts. In several of these sectors, Chinese competitors are already shaping global cost structures, standards, and innovation cycles. Without decisive action, European startups and scaleups risk falling behind.   For many tech founders, China […]

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corporate strategy china

Why China belongs in every corporate strategy – even if you’re not active there

• 3 minutes of reading

In our work with European companies, we still see many treating China as an “option” — or deliberately avoiding it altogether. That is a strategic blind spot in their corporate strategy. Viewed from a business perspective, in almost every technology-driven sector — from mobility to energy, from digitalisation to AI — China is present on one of three levels: as a competitor, as a partner, or as a supplier.

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Stakeholder Management across cultures and continents

• 4 minutes of reading

The China Inroads team visits a whole variety of companies. Despite this wide range of business types, we see many similarities in China-related business operations and the challenges our clients face. One issue nearly every organisation struggles with is stakeholder management, a topic that is more relevant than ever in today’s geopolitical landscape.

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Cultural differences in business

• 3 minutes of reading

In today’s interconnected world, understanding cultural differences in business is crucial to achieving success across borders. Our director Valérie Hoeks is well-versed in managing cross-border business relations between Europe and China. In her TEDx talk, she shares her knowledge about cultural differences in business and shows her experience as a Keynote Speaker. 

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