Partnering for Success

Inspiring stories from our diverse range of clients. Discover how partnering with China Inroads helped to power their Greater China business ventures.

Stories from our clients

We partner with a diverse range of clients to grow their businesses across borders and cultures. From chemical processing to agri-food, maritime, and cleantech, our clients represent a variety of industries navigating the Euro-China marketplace.

Geesinknorba

Executive Coaching

Marin

China Inroads supervises the joint venture between MARIN (Maritime Research Institute Netherlands) and the Shanghai Ship and Shipping Research Institute (SSSRI).

Supervised the joint venture between MARIN (Maritime Research Institute Netherlands) and the Shanghai Ship and Shipping Research Institute (SSSRI). Conducting executive coaching with management team in the Netherlands and functioning as in situ mediator during board meetings and crisis situations.

Stakeholder Management

Aegon

Conducted investigation among Chinese management team to gain insight in the local situation. Sparring partner of CEO and COO during key decision-making in their China venture.

Conducted investigation among Chinese management team to gain insight in the local situation. Sparring partner of CEO and COO during key decision-making moments in their China venture.

Executive Coaching

Interfood Holding

Interfood Holding

Helped align cross-cultural teams in Beijing, Singapore and the Netherlands in their sales strategy for the Chinese market. Conducted executive coaching with management team in the Netherlands and Singapore. Acting as local foothold to gather fresh insights from the Chinese perspective.

Executive Coaching

Tanatex Chemicals

Conducted 1-on-1 executive coaching with both management teams after the acquisition of Dutch company Tanatex Chemicals by Chinese firm Transfar Chemicals. Accomplished smooth integration of strategy plans in both companies and a strengthening of the collaboration moving forward.

Conducted 1-on-1 executive coaching with both management teams after the acquisition of Dutch company Tanatex Chemicals by Chinese firm Transfar Chemicals. Accomplished smooth integration of strategy plans in both companies and a strengthening of the collaboration moving forward.

In-house advisory

TU Delft

Provided strategic advice to the board and in situ mediation for the TU Delft Chinese-Dutch Joint Venture, resulting in better understanding of the ambitions of the Chinese partners and concrete follow-through on agreed plans.

Provided strategic advice to the board and in situ mediation for the TU Delft Chinese-Dutch Joint Venture, resulting in better understanding of the ambitions of the Chinese partners and concrete follow-through on agreed plans.

Client Stories

Discover what our clients have to say about their experiences working with China Inroads and the impact on their teams and business results.

“During the integration of Tanatex and our Chinese parent company Transfar, Valérie proved to be a valuable coach and sparring partner for our management team. Using her broad experience and refreshing outlook, Valérie helps us make the right decisions at both the strategic and operational level.”
Jorgen Vendel
Jørgen VendelCEO van Tanatex Chemicals
“Valérie’s deep understanding of cultural differences has been invaluable, fostering stronger collaboration between our teams in China and Amsterdam and ensuring our strategy is well-adapted to the local market. Both our Chinese and Amsterdam-based teams highly value her contributions, and on a personal level, Valerie has been an excellent sparring partner, bringing both expertise and dedication to every conversation. I highly recommend China Inroads for their strategic and cross-cultural expertise.”
Marlies Steinebach
Marlies Steinebach-VerstoepDirector International Business at RAI Amsterdam

Your partner across borders

Our team is dedicated to helping your business thrive in the Chinese market.

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